HKTDC Fortune Cat
SmallOrders.HKTDC.com is a business-to-business wholesale website, specialising in connecting small business owners around the world with vendors in Hong Kong and China. The site features a variety of fun items, but primarily deals in tech.
We were asked to create a how-to video
We needed to create a how-to video to attract more traditional business owners, who felt ordering online was too complicated and confusing. These small businesses were more attracted to emotional, real connections and stories, and daunted by big sites such as ours.
WE MADE A RELEVANT CONNECTION WHILE GUIDING VIEWERS THROUGH THE SITE
Jay Lee and I wrote a Hong Kong tale all-too-familiar in our city. As the city grows and becomes younger, small businesses run by elderly residents suffer. Left behind in the wake of a tech revolution, these businesses struggle to stay relevant, and eventually close. We wanted our target to understand how simple and beneficial the Small Orders site could be in rejuvenating their business.