THE ART DIRECTOR
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SOTC | WORDDEBT

SMILE OF THE CHILD WORDDEBT

THE GREEK EDUCATION SYSTEM IS ON THE BRINK OF A TRAGEDY AFTER BEING HIT HARD BY THE ECONOMIC CRISIS

Greece, the birthplace of democracy, was once the cultural centre of the Western world. Now, at the heart of an economic and refugee crisis, the country has dramatically reduced its education budget. Thousands of schools have closed down, teachers have lost their jobs, and students have lost their future.

Under the debt crisis, education spending has been cut by 45%

OVER 1000 SCHOOLS HAVE BEEN CLOSED SINCE 2011

Greece left its mark in cultures across the globe through philosophy, architecture, and even literature. Many languages, including English, contain countless words derived from Greek. 

So we decided to pay our cultural debt, ONE WORD AT A TIME

WORDDEBT.ORG

Simply connect your Facebook or Twitter account to sign up.

SCAN FOR GREEK WORDS

WordDebt will scan your posts for words derived from Greek.

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1 WORD = 0.10€

Donate 0.10€ to Greek education for every Greek word used.

On social media, we posted daily Greek words to share our message and garnered support for the cause in 5 different languages across Facebook and Twitter.

 

Awards and Recognition

Cannes Lions

Finalist | Cyber - Social - Use of Social Data & Insight

Ad Stars

Finalist